Someone posted this picture on twitter. It shows "pan de muerto" a type of bread typically made for and sold during Día de Muertos, Day of the dead, which is in November (1 and 2).
It's the very beginning of August... and this is bread we're talking about (not silicone masks or something non-perishable). I'm not sure how good of an idea is it to sell this so fucking early. That's one thing I don't think I've seen stores rush into, for example, selling the turkeys 3 months in advance. That'd kind of be overkill for food.
Something far more mysterious seems to be taking place here. Let's stay vigilant.